EREKLAM

Make informed advertising decisions

Learn about pricing, inventory selection and campaign measurement.

TOGETHER WITH ROTA

Your next step starts here.

Create an account, choose your workspace and follow the workflow for your role. Contact us for specific help.

CPM and CPC

CPM is cost per thousand impressions and CPC is cost per click. The appropriate model depends on the campaign objective, creative and publisher audience.

Budget and measurement

Set a total budget and daily limit. Assess CTR, CPC and conversion cost together. A single metric cannot explain every campaign outcome.